Microsoft have teamed up with ad agency Crispin, Porter & Bogusky to help it launch a line of graphic tees brilliantly dubbed “Softwear by Microsoft”.
Several of the shirt designs were handled by long-time respected artist Common. Microsoft says of the campaign: “[Softwear is] a clothing line that taps the nostalgia of when PCs were just starting to change our lives.” This latest addition to the “I’m a PC” campaign will find its way to US stores on December 15th. No word if there will be a European launch.
http://www.microsoft.com/windows/softwearbymicrosoft/
